“Aren’t the Vietnamese supposed to be completely repulsed by feet?” I asked more myself than my friend Debbie as we wandered down what seemed to be an alley exclusively designated for foot and leg massage outlets in Saigon.
If there was any revulsion, these shopkeepers hid it well with neon signs promoting “foot care,” charts of podiatry pressure points, photos of glistening legs getting the royal oiled treatment and pretty Vietnamese girls in flirty cocktail dresses and stiletto heels handing out discount flyers.
“Well, since they’re not grossed out, do you want to get a foot massage?” Deb asked, shrugging her shoulders.
She clearly wasn’t as upset by the reality that was displayed in front of us on a sign showing a woman’s hand loofahing a customer’s foot, soaking in a golden bowl with lotus flowers floating and swirling around the pampered appendage. This bit of news that the Vietnamese not only handle feet, but also that they apparently use their sacred lotus flower petals to caress bunions, corns and fungal colonies was troubling.
I had come, partially, to Vietnam as a travel journalist, exploring stories like American Vietnam War vets who return to Vietnam, propaganda art from the war and the burgeoning nail salon industry.
The nail business angle was a follow up to a story I had done that covered the Vietnamese American domination of the US nail salons. Almost half of all nail technicians in the $7.5 billion dollar American nail salon industry are of Vietnamese heritage. In California, the number is 80 percent. This fascinated me. I thought perhaps tending to toes and fingers was an ancient tradition in Vietnam much like acupuncture in China. However, I couldn’t have been more wrong. The story came straight out of Hollywood or at least it had a Hollywood connection. Continue reading