When VN Nails opened in Salida, Colorado, (population 5,500) I decided that doting on digits must be an ancient tradition in Vietnam. That would explain the prevalence of Vietnamese American owned nail salons in the United States — even in remote Rocky Mountain towns with good ole boy ranchers and agro outdoor enthusiasts
According to the 2012-2013 Industry Statistics published by Nails Magazine, 48 percent of nail professionals in the $7.47 billion US nail industry are Vietnamese Americans. The number skyrockets in California where Vietnamese Americans represent 80 percent of the state’s nail technicians. Having lived in Southern California and also wanting to visit Vietnam, I’ve been fascinated with this phenomenon for years.
Back In The Remote Mountain Town
I arrive for a pedicure at the new Salida salon, which is located next to a Subway and a storage unit rental place. Nearby, Methodist Mountain’s changing aspens decorate the landscape like drops of O.P.I.’s Glitzerland Yellow Shimmer Nail Lacquer. Inside VN Nails, you find the standard salon accouterments, including vibrating massage recliners, ferns, stacks of People magazines, heated nail dryers, and shelves of O.P.I. polish.
The elevator version of “Hey Jude” plays on the sound system, and a gleaming gold Buddha near the register catches my attention. Chinese script decorates the statue’s base, and a somewhat creepy plastic hand, displaying various nail colors, reaches up toward the happy, paunchy Buddha.
Perhaps this practice of pampering goes back to Buddha’s times. I wonder if villagers massaged the hands and feet of traveling monks. The Vietnamese probably embrace this tradition in the same way the Chinese revere acupuncture. Finger and toe tending in Vietnam must be another old school Asian art like grooming bonsai trees in Japan.
“Hello,” VN Nails owner Giao Huynh, who goes by “Gina,” greets me from her manicure station. Pulling down a white surgical facemask, she smiles, and says, “Pick out a collar.” The salon is busy. Another customer enters and greets Giao and her husband.
“Hi, Gina. Hi, Tony.”
“Hello, Barbara.” Giao’s eyes crinkle as she smiles from behind her repositioned mask.
Meanwhile, I look around for a plastic “collar” gownish type item. Giao moves over to a recliner; she fills the foot base with hot water and blue sea salt. Barbara selects nail polish from the O.P.I. wall, and then, I realize that Giao actually had said, “Pick out a ‘color.’”
“Tony,” also wearing a surgical mask, buffs the nails of an aging hippie. Even in a bulky sweater, Tony looks like a doctor performing a delicate procedure. I notice Giao’s diploma from Colorado Beauty School on the wall. She and Tony probably had to get American credentials before they could open their business. In Vietnam, however, the knowledge of this time-honored tradition surely must be passed down through the generations.
Holy Shimmer! Not Even Close.
After doing a bit of research, I discovered that I was way off. The Vietnamese tradition of doing nails started in the United States in the mid 1970s.
It’s a story straight out of Hollywood. Seriously. Tippi Hedren, who starred in Alfred Hitchcock’s 1963 classic, “The Birds,” was a volunteer with a humanitarian group that worked with Vietnamese refugees in Sacramento, California. Having escaped war-torn Vietnam, the refugees lived in a tent city, which the actress often visited. She especially connected with a group of 20 women.
Hedren told CNN in a 2011 interview that the Vietnamese women admired her nails. “They loved my fingernails,” she said. “So I thought, ‘I’m going to bring my manicurist.’ She came up once a week and gave them a lesson. They’d all practice on each other; they’d practice on me.”
Going a step further, Hedren persuaded Citrus Heights Beauty School near Sacramento to enroll the Vietnamese women as students. While a Hollywood humanitarian got the ball rolling, ultimately, the Vietnamese immigrants and their families created a nail empire.
Vietnamese Americans Take Business Into Their Own Hands
Tam Nguyen, co-owner of Advance Beauty College (ABC) in Orange County, California, was one year old when he and his parents arrived in the US in 1975. Nguyen’s father, Diem, was a social worker and navy commander in Vietnam. His mother, Kien, was pregnant with his sister when they left Saigon.
“My parents did come with nothing but the shirts on their backs. It was very dire and very difficult for the first few years in the mid 70s,” Nguyen says.
Ultimately, Kien reconnected with a high school friend, Thuan Le, one of the original 20 students of Hedren’s manicurist, Dusty. Kien learned the nail trade and began supporting her family.
“She was economically the breadwinner in the late 70s when we were trying to adapt,” maintains Nguyen. “That made it very clear what my dad needed to do to help the family.”
The Nguyens owned a salon, but eventually they opened ABC in 1987. Today the school, with campuses in Garden Grove and Laguna Hills, has one of the largest manicuring programs in the country. The Garden Grove campus even offers classes both in English and Vietnamese.
“We’ve graduated over 30,000 Vietnamese nail technicians over the years,” says Nguyen who began working at ABC in 1999, and with an MBA, he now co-owns the college with his sister, Linh.
In fact, the Vietnamese American nail business is really a family enterprise. “When you build such a huge network in one industry, it will be able to help future Vietnamese Americans,” maintains Nguyen. “So any Vietnamese Americans who came in the 80s, 90s and 2000s, clearly had a family member or someone close to them that was already in the industry.”
At VN Nails.
Sitting in the vibrating recliner, I place my feet in the hot blue water, which feels soft, almost silky. As Giao removes old polish from my toes, I talk to her about Vietnam. I ask her what she misses.
“Talking to people. My language,” she says.
Clipping away, she works on my gnarled little toe, which many years ago, had an unfortunate encounter with a sofa.
“I’m sorry, that toe is kind of messed up,” I say.
“It’s okay. It’s okay.” Without her mask on, Giao reveals her broad smile. She rubs my feet, and then gazes off toward the wall. I wonder if she’s thinking about Vietnam. Or maybe she is grossed out by my jacked up toe. Shortly, she looks back at my feet. Toes must be treasured in Vietnam.
Really wrong. Actually, feet are not particularly celebrated in Vietnam. In fact, showing your feet to someone in Southeast Asia is very offensive. That, of course, is unfortunate for someone doing pedicures for a living. It’s like having someone flip you off all day long.
“I’ve met immigrants who were professionals in Vietnam who worked in offices and worked as teachers or professors or engineers. They get into doing nails, and they are completely not okay with doing pedicures,” says Nguyen.
Actually, many prospective students who consider attending ABC must evaluate this outlook. “They have to make a decision on whether to enroll or not,” maintains Nguyen. “And you hear it all the time. ‘Maybe I don’t want to work with nails because I have to work with dirty feet all day.’”
On the other hand, many Vietnamese immigrants adapt.
“Obviously, the overall riding priority is to make a quick transition to American society, to a new country and get a good job and to start providing economically to the family. And working on feet becomes a very minor thing,” adds Nguyen.
Are Nail Salons Popular in Vietnam?
“Does Tony ever do your nails?” I ask Giao.
“No, no.” Giao shakes her head while applying polish on my toes. “We are very busy. I have maybe one hour. I have to clean. Do laundry.”
“Are nail salons popular in Vietnam?”
“Yes,” Giao says, but she explains that acrylic gels are not available in smaller towns. “Only in Saigon and Hanoi. They are big cities. Like New York,” she adds.
The business of nails has revved up in Southeast Asia. According to Nguyen, who has been back to Vietnam as a consultant for the county’s evolving nail industry, “There’re graduates we have that go back to Vietnam and not only start their own businesses in Vietnam, but they’re very successful in Vietnam, and they get in on the manufacturing aspect, distribution aspect.”
While the Nguyens have achieved the proverbial American dream, they now are helping people achieve the Vietnamese version of the dream.
“I often talk to my parents and they say we’re not only making an impact on giving back to the American society and the Vietnamese community in America, but now we going back to helping our homeland,” he adds.
“The nails industry started here in the US and has come full circle.”
Would You Ever Go Back to Vietnam?
Checking out my sassy blue toenails, I thank Giao and ask her one more question.
“Would you ever go back to Vietnam and do nails?”
“No,” she smiles. She and Tony are here to stay in Salida where they own the only Vietnamese American nail salon — for now.
What a fascinating read. Steph, you’ve answered so many questions for me here as I too wondered what this connection with vietnam and nail salons was. We have literally 100’s if not 1000’s of them in London and I’ll bet that before too long I shall discover them in Spain also. Interestingly they are often called something like ‘California nails’ and have the stars and stripes emblem. Those plastic scary hands seem to be a feature and the buddhas. Great post my friend, really interesting. Hope your pinkies looked marvellous xxx
Lottie! I’m so glad this is interesting to you. I was stunned when I looked into the history, and decided I wanted to assign myself a story. It’s been told, of course, but I really want to go to Vietnam (big surprise…I want to go to Southeast Asia) and see what’s happening over there in a full circle kind of way. Can you say “DREAMWEAVER”?!
I’m actually quite interested in the fact that London has so many Vietnamese salons as well. Very fascinating that they are called “California Nails” and that they have the American connection! Perhaps I need to add London to the list on my story itinerary, and well, Spain is just a bit down the continent…..
As always, Lottie — I appreciate your insights! xxxxxx
P.S. My pinkies still look marvelous even after seven weeks! Of course, you can’t see them anymore since it’s bloody cold here now. (Can I pull “bloody” off? I tried it in Oz a few times and I always sounded awkward to myself.) 🙂
Of course you bloody can!!! xxxxx
Bloody Awesome! 🙂
I could relate to many of the things you have mentioned like showing the feet as I come from Indian background and so many taboos and things that are accepted and not accepted there…how have you been dear? it’s been long as I was busy in other things in life so couldn’t get in touch earlier…hope thigns are good at your end.
Kavita! I always enjoy your insights. I didn’t realize showing feet was offensive in India, too. I have so much to learn and Vietnam and India are places at the top of my travel list.
I’ve been somewhat missing on WordPress lately since life has gotten very busy and crazy in good ways. I’m disappointed that I haven’t been as active with posting and participating in the blogging community. It sounds like you’ve been busy, too. I’m really glad to have received your message. Now I need to catch up on your posts! Cheers, my friend 🙂
Love this! Such a cool read 🙂 And I’ve said it before, but I’ll say it again – you have such a ‘voice’ when you write that it was just like you were telling me this in person 🙂
I need to turn your comments into a huge “word cloud” that I can look at when I need a confidence boost. A massive thanks and xoxoxo to you. I owe you an e-mail, too! 🙂
Steph, thanks for sharing such an informative article! Didn’t realize Vietnamese nail salons had a Hollywood origin. Funny how businesses are incubated then spread so quickly, even across smaller towns in Middle America. A great example of living the American dream with style and polish! 🙂
Thanks, Mark! I’m glad you thought it was interesting. I’ve become pretty fascinated with the story and especially about how, now, nail salons are becoming big in Vietnam. I want to do a follow up on this story with a focus on what’s happening in Saigon. (Of course, I want to go there anyway!) I agree with you about how cool it is about businesses become nurtured in a community and then succeed around the country. It’s very inspiring. I LOVE the idea of “The American Dream with Style and Polish.” 🙂
Steph, it was so good to catch up the other day! I was so interested in your story on the Vietnamese nail industry that I searched for it on your blog. Don’t know how I missed it since I subscribe. LOVED reading the story! Is it weird and nerdy that I love your simile comparing aspens and OPI nail polish? I agree with welcometothefunhouse – it sounds just like you’re telling the story in person 🙂 Hope this leads to a trip to Vietnam!!
It was awesome to talk to you, my friend. I’m so glad you liked this story (huge smile :)) and it’s not weird at all that you liked the OPI aspen comparison. (It’s nerdy, I suppose, that I thought of it in the first place) I was hoping someone would appreciate it!
Thanks for the comment! xoxoxox Steph