“That’s an interesting name” is code for “Wow that’s an odd, quirky or WTF name.” Celebrities, of course, are notorious for giving their kids “unique” names such as Camera, Apple, Rocket, Daisy Boo, Tallulah Belle, Audio Science, Moon Unit…the list goes on. But eventually the kids can use nicknames, (although App is still rather “interesting”) change their names or flip off the paparazzi if the camerapeople ask how the tweens like their given names.
However, when businesses carefully select a name, it’s usually emblazoned on a large sign or spelled out in huge neon letters. And unintended associations and connotations can linger for a long time. Check out the above tanning salon, Tan Your Hide. Yes, it’s a tongue-in-cheek name. Actually tanning your hide is pictured above and to the left, and why wouldn’t you want to do that to yourself in a little cooking capsule?